Absolute Radio

It's all live now so I can blog about it. For the Euro 2012 games we did some digital and print outdoor and online for Absolute Radio's Rock 'n' Roll football show. We had Ian Wright crowdsurfing over fans (he was in a safety harness). It was a brilliant shoot and loads of fun, with even some of us from Albion getting involved in the action.
The D6 is animated with stop-frame images of Ian moving across the screen, the same animation was used in the MPU's. The games are coded into the action script file to appear on the screen when they are playing with 'Listen live now' and 'Live commentary' when the games are not on.
The photographer was Gary Salter who also did the previous Faces for Radio campaign for Absolute.
Here are the results:

(I asked the woman, nicely, to move but she would not.)

Ginger Joe massive moustache in Hoxton

This massive moustache in Hoxton is a special build for Ginger Joe alcoholic ginger beer, and do I love ginger beer! You can go to https://www.facebook.com/gingerjoeukand upload a pic of yourself with a big fat ginger moustache.

Cool interactive mobile app - Wi Fireworks

Unit 9 have this really cool technology to link smart phones with digital outdoor sites, this looks interesting;

'Wi-Fireworks – How it works: we are beaming free wi-fi from our windows. Open a browser on your smart phone. The phone automatically detects our wi-fi as the strongest signal and we redirect the phone to an html5 page optimized for multitouch devices running our game. Whatever you draw on the screen, appears on the windows. Click explode, and watch your doodle explode as a firework. Its not an app. It’s a wi-firework experience in HTML5'

Coca Cola Argentina special build

Coca Cola Argentina have done created a living billboard for it's campain "Lo increible es possible" (the amazing possible) with 9 performers suspended from the site. The agency is Department of Innovation MPG Havas Media.
Quite a cool idea for a special build.
thanks to leblog

Clear Channel Digital

Derek and Paul from Clear Channel digital came in to give us a presentation today, the usual great technology I expect to see from Clear Channel. Now they have a new product they are launching, it's called the 'Socialite' and it's mainly for pubs and bars but it does sound like a good idea, makes a change from toilet door posters or those tiny little screens in hand-dryers. They are 40" portrait panels and advertisers can choose from 5 to 150 second ad length within 15 minute loop.
They are also up for working with you to look at new ways of making the roadside and shopping panels more interactive.

Cadburys Interactive Bus Shelter

This is an old one from back in January, but worth posting about. Saatchi & Saatchi did this great adshelter for Cadbury Creme Eggs (click here to view on youtube) where you basically squash the egg. It's a great example of how digital outdoor is becoming more interactive.

Knifedge - work update

Nina from knifedge has sent me through their latest update. They do many things from film and video to graphic design and digital outdoor. In her previous company Nina did some brilliant DEP's for O2.