GOAB - then end of TV? Or a new begining?

GOAB. A TV Experience Concept from Syzygy on Vimeo.

I heard about GOAB today, not quite sure what I think about it; it's exciting but also a little scary - 'What if... your remote control knows you? And your social network?'

Don't get me wrong, I love this stuff, I just worry about privacy. How much of me is in the internet? Can I control it?