I had a drink with a digital producer friend of mine earlier this week, we were chatting about the advertising world getting more digital, as we all well and truly know, and I asked (grilled) her to find out how we as project managers can learn more about what is happening now, what we can do to be pro-active in learning about new technologies as every digital project is slightly different and even experienced digital producers will come across something they have not done before - unlike print where most jobs are very similar, with digital just about every job is different.
She told me about two places.
One is The FWA. The Favorite Website Awards. They feature a 'site of the day' which is very highly regarded. It's a great place to start to go to for us to see what is possible and what is new with regards to website. The Kijjaa site I mentioned earlier in the week is one I saw on here. I'll continue to post about other sites I find on the site. You can also search by production companies and agencies so you can see who has done what.
The other is Contageous Magazine. They have a website but unfortunately you need to be as subscriber to see most of the content. With an annual rate - 985 GBP + Delivery (excl VAT) it is probably too steep to invest in, but ask around at your agency to see if they have copies of the magazine to look at.
This is what they say about themselves:
'Our quarterly magazine identifies the ideas, trends and innovations behind the world's most revolutionary marketing strategies. The accompanying DVD showcases over 60 pieces of high quality creative work sourced globally. Each campaign is presented in a 'challenge/solution/results' format, which analyses the effectiveness of these innovative marketing solutions'
Just passing on what I find out.
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