The D6 is animated with stop-frame images of Ian moving across the screen, the same animation was used in the MPU's. The games are coded into the action script file to appear on the screen when they are playing with 'Listen live now' and 'Live commentary' when the games are not on.
The photographer was Gary Salter who also did the previous Faces for Radio campaign for Absolute.
Here are the results:
(I asked the woman, nicely, to move but she would not.)