Friday, 22 June 2012

Absolute Radio

It's all live now so I can blog about it. For the Euro 2012 games we did some digital and print outdoor and online for Absolute Radio's Rock 'n' Roll football show. We had Ian Wright crowdsurfing over fans (he was in a safety harness). It was a brilliant shoot and loads of fun, with even some of us from Albion getting involved in the action.
The D6 is animated with stop-frame images of Ian moving across the screen, the same animation was used in the MPU's. The games are coded into the action script file to appear on the screen when they are playing with 'Listen live now' and 'Live commentary' when the games are not on.
The photographer was Gary Salter who also did the previous Faces for Radio campaign for Absolute.
Here are the results:

(I asked the woman, nicely, to move but she would not.)

No comments:

Post a Comment