Tuesday, 1 February 2011

the dreaded stairs

Great film not sure who did it, but this staircase in Odenplan, stockholm was re-built by engineers to see if they could get people to take stairs than use the escalator.

At first hardly anyone took the stairs, almost 97% of the people took the escalator.

Now they have reversed the percentages, 66% more people take the stairs than take the escalator.

Volkswagen initiative. clever buggers.

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