Natwest floor stickers at Marylebone Station

I noticed these Natwest floor stickers at Marylebone station this morning. I am usually on my scooter so I don't see stuff like this much.
It really grabbed my attention. It is often the most simple ideas that are most effective.
I was changing song on my iPhone and one of the stickers caight my eye and first glance I thought it was a real wallet, I then looked around to see all the other wallets/purses and cards on the floor and then the information block.
Good work whoever did it.